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2020年6月25日

関連論文を追加しました

Gonzalez-Jimenez, H., Fastoso, F., and Fukukawa, K. (2019) ‘How Independence and Interdependence Moderate the Self-Congruity Effect on Brand Attitude: A Study of East and West’, Journal of Business Research, 103:293-300.

 

Fukukawa, K., M-M., Zaharie and A-I. Romonți-Maniu. (2019) ‘Neutralisation Techniques as a Moderating Mechanism: Ethically Questionable Behaviour in the Romanian Consumer Context’, Psychology and Marketing, 36(2):138-149.

 

Fukukawa, K., K. Sungkanon and N. Reynolds (2017) ‘Understanding Consumer Behaviour for Social Change: An Empirical Investigation of Neutralisation Techniques in the UK’, Japan Forum of Business and Society Annals, 6, 22-42.

 

Chan, S-F., Barnes, B. and Fukukawa, K. (2016) ‘Consumer control, dependency and satisfaction with online service’, Asia Pacific Journal of Marketing and Logistics, 28(4), 594 – 615.

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